“My Rankings Just Fell!” If you’re rankings dropped it may not be because of something you did. It may just be Google being…well, Google. There is a patent filing by Google titled “Ranking Documents” which could greatly affect your keywords’ rankings in the search engines.  Shaad Hamid wrote a great article about it here with some [...]

Mobile marketing is continuing to grow in scope and importance as more advertisers realize the majority of Americans consume their information through a mobile device. Whether it is a smart phone or tablet, the on-the-go consumer appreciates the convenience and intuitiveness of these portable devices. Waiting in line for an appointment, sitting on a train [...]

Attention Consumer Service Providers: Have you checked your digital reputation lately? We’ve serviced, met and spoken with hundreds of owners, presidents and CEOs of regional service firms, from plumbing and heating, to HVAC, architecture, landscaping, remodeling, electrical, you name it. And we’ll regularly ask the question: “What differentiates you from the competition?” The fast and immediate [...]

How CEO’s with “Price Obsession” Kill Company Growth It’s always troubling when sales and marketing executives speak about “price” as the only decision driver for customers: “The only thing they care about is price; nothing else matters to them.” “Customers will leave us for a competitor if they can get a lower price.” “We’re just [...]

You know how important social media is to a successful online marketing campaign. You also know about the profound impact and influence of platforms such as Facebook, Twitter and LinkedIn, but what about Instagram? On the surface it appears to be simply a fun tool to share photos, but dig deeper and you’ll find it [...]

Tips for Email Campaigns that Drive Click Through Rates A good email marketing campaign will generate sales for your business and dramatically stimulate click through rates for your website. In order to maximize the success of an opt-in email marketing campaign, it is important to adhere to a number of key email marketing principles.

What is the goal of your SEO campaign? When you take a look at your SEO campaign, how do you measure success? Is it by traffic to your site? Is it a victory to simply have a ranking at the top of page one? Many people use these criteria as goals, but unless your website [...]

Is Your Brand a “No Brainer”? Understanding the Brand Customer Perception Pyramid The meaning of brands resides largely in the emotional mindset of the consumer or buyer. What you stand for in terms of value, quality, relevance, performance and meaning, is largely up to them to define based on all that you put forth as [...]

Building a highly effective social media strategy is something on the minds of many CEO’s throughout a diverse group of industries. There are a number of methods available that will produce results, create engagement, and lead to brand awareness, preference and sales. Providing value is a principle those in the marketing industry live by and [...]

Writing SEO Friendly Blog Posts For your blog posts to be found and read, it’s important to provide value for the reader. Writing with a style that caters to human readers should be of the utmost importance for all copy writers. Writing great content and providing value for the reader is a principle to live [...]