Our Team

Ed Delia, PCM - PRESIDENT

Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from large international corporations to local retailers. The firm has helped many businesses to grow and expand their sales opportunities through the development and implementation of highly successful branding campaigns, using a combination of online and traditional media. Delia Associates is known for its creativity and ingenuity, receiving numerous professional awards and industry commendations.

Ed launched a proprietary brand development system targeted to small and mid-size companies. The system takes customers through a detailed process that results in the development of a unique brand identity. This innovative and self-contained system – called The Brand Leadership Solution™ – was introduced in September 2003.

In 2006, Ed earned the distinction of being named one of NJBIZ Magazine’s “Forty Under 40,” which recognizes up-and-coming business leaders in New Jersey. Also in 2006, he was honored as Somerset County’s Outstanding Business Person of the Year.

Ed is one of only 250 professionals nationwide to be designated a Professional Certified Marketer (PCM) by the American Marketing Association. He has been a Vistage speaker since 2007 and speaks to groups large and small, on the subject of branding and related topics on marketing and technology-driven communications.

Lori Schiraldi Delia, Esq. - VICE PRESIDENT & GENERAL COUNSEL

Lori is the organizational “heart and soul” of Delia Associates, managing key operations, human resources and client relations while also serving as our consultant on legal issues. Prior to joining the organization, Lori spent over ten years as a litigator in the employment law departments of two prominent New Jersey law firms, Wolff & Samson and then Collier, Jacob & Mills (now Fisher & Phillips).

She received her BA in English, cum laude, from Georgetown University and her JD, cum laude, from Georgetown University Law Center.

And, yes, she and Ed are husband and wife.

Rich Palatini - DIRECTOR OF CREATIVE

An accomplished strategic thinker and avowed “idea junkie,” Rich has been connecting customers and brands as both a copywriter and art director for more than two decades. As a strategist, he’s been instrumental in positioning brands and developing ideas that have driven bottom line sales performance for clients in virtually every industry.

Rich is a graduate of Fairleigh Dickinson University with a BFA in Fine Arts and, for the last seven years, he has been an adjunct professor in the Department of Design at Kean University. In 2007, he was the honored recipient of the President’s Award for Excellence in Teaching.

Rich is currently co-authoring a book with a Kean University colleague on branding and creativity entitled, The Idea Relationship: New Dimensions in Creativity and Concept Development.

Rich Koziol - SENIOR ART DIRECTOR

A creative “Renaissance Man” for more than 25 years, Rich brings to the table abundant experience in every area of communication arts as art director, graphic designer, photographer and writer.

Rich creates powerful graphic identity for Delia Associates' clients through strong conceptual development, consistently achieving and surpassing sales and marketing initiatives.

His creativity and unique graphic style have brought success to dozens of clients in building brand identity, launching products, increasing sales and achieving market leadership. He possesses a professional work ethic matched only by his ability to create the perfect “on-target” visual message.

Rich is a graduate of NSFIA with a BFA in Advertising Design and minors in Graphic Illustration and Photography.

Lori Erickson - GRAPHIC DESIGNER

When it comes to infusing a company’s brand into all types of print and online media, Lori is the quintessential creative. She has a flair for capturing just the right images in just the right colors, and adds a visually appealing layout that’s the perfect marriage of pictures and words.

Lori is a Seton Hall University graduate, cum laude, with a bachelor’s of arts degree in Advertising Art.

Jonathan Wong, MBA - DIRECTOR OF TECHNOLOGIES

For everything that’s digital and web, Jonathan is Delia Associates’ “go to” guy. Jonathan oversees all facets of our technology services and their implementation, including website programming, application development, search engine optimization (SEO), social online networking, and research and development of upcoming technologies.

His recent research and development work has resulted in complete social online marketing programs for many of Delia Associates’ clients, fully utilizing diverse online media channels such as blogs, Facebook, Twitter, PPC advertising and content advertising to achieve favorable search positioning in the regional professional services, manufacturing, pharmaceutical, financial services and other industries.

Always looking for ways that Internet and digital technology can give our clients an edge, Jonathan has one foot in the present and the other foot planted firmly in the future. A graduate of University of Phoenix with a BS in Business Management, he recently earned his MBA from University of Phoenix and has certifications and training in numerous online technologies.

Robert Ivan - FRONT END DEVELOPER

HTML, Javascript, Actionscript, whateverscript... Robert develops web solutions for Delia Associates’ diverse client base. And, when not developing for the web, he can be found teaching Interactive Multimedia as an Adjunct in the computer science department of Raritan Valley Community College.

Robert received his BA from the University of Colorado, Boulder and his MA in Graphic Communications Technology from NYU.

Maureen Murray - DIRECTOR of PR/MEDIA RELATIONS

Maureen handles the information gathering, interviewing, copywriting, deployment, media pitching, and follow up for all public relations materials for Delia Associates’ clients.

An astute and inspired writer, Maureen also writes the words that imbue a client’s marketing and public relations materials with their brand identity, including website copy, press releases, e-newsletters and brochures. And, in
terms of her proofreading and editing skills, she is the proverbial keeper of the red pen.

Maureen is a graduate of Fairfield University, CT with a bachelor’s of arts degree in English and she did her post-graduate work at Seton Hall University.

Joe Grasso - SENIOR COPYWRITER

Over the course of his career, Joe has been recognized with countless awards for his creative output. His ability to crystallize a selling proposition into a form that connects emotionally with a target audience has advanced the cause of major international marketers for more than three decades.

Joe’s credits include major product launches and national print and broadcast campaigns for 3M, American Home Products, AT&T, Avis, Johnson & Johnson, SONY Corporation of America and several pharmaceutical marketers.

Joe earned degrees in both Journalism and Marketing from the New Brunswick campus of Rutgers University, and he did post-graduate work at NYU.

Susan McGowan, CPA - CONTROLLER

A skilled and seasoned accounting professional, Susan manages all accounting and financial analysis at Delia Associates. With almost three decades of experience in finance and accounting systems, Susan’s considerable expertise keeps the numbers accurate and the finances in good order.

Susan’s credentials include a degree in Accounting/Computer Science and multiple industry positions. She is a Certified Public Accountant in the State of New Jersey.

Ilena Sorge - ADMINISTRATIVE ASSISTANT

Ilena’s our “detail” person, keeping everything organized and coordinated. Her considerable skills and abilities are the result of more than a decade’s experience in both customer service and as a Human Resources Assistant.

And when it comes to keeping things running smoothly, Ilena’s a genius, making sure our office is operating at peak efficiency, scheduling all our meetings and ensuring that Ed’s always in the right place, at the right time and on the right day.

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