Five Steps to Building an Online Lead Generation Machine for Your Brand & Business

Social Media sites such as Facebook and LinkedIn are totally different animals.

They're popping up everywhere: On your airline e-ticket, on product information tags and even on business cards.

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UNCERTAINTY, FRUSTRATION, DELAY.

The 4 key ingredients that will make your website... well... awesome!

Technology changes some things, like the way that we deliver the message, the magnitude of our reach, and the number of connections we can make, but the fundamentals of branding and relationship build

A very successful client and good friend (thanks Jan!) once told me, "There are no unrealistic goals, just unrealistic timelines." If you think about the goals you set in business and life, I'm sure you can recall a number of milestones that took longer to achieve than you initially anticipated.

That's because understanding how long things take - especially when multiple individuals are involved in a given project or program - can be a tricky business. When it comes to communicating your brand, an understanding of timing is key to successful and profitable marketing program execution.

There's been mounting talk about a double dip. And I'm not referring to the Seinfeld episode where Costanza gets reprimanded for two-dunking at a wake.

When bad economic news dominates the media, there's a tendency to pull back, especially when it comes to marketing. And that’s understandable. As CEO, you do what’s necessary to remain profitable. But there's a definite distinction between pulling back and pulling out all together. At first sign of economic turbulence, we often see companies completely eliminating all marketing expenditures. This is an over-reaction, and one that is detrimental to your brand and business. While you might experience cost-savings in the short-term, you will only deteriorate the long-term profitability of your brand.

Today, roughly seven out of 10 adult Internet users have used the Internet to watch or download video. And online video consumption will continue to rise in the years ahead. It is anticipated that by 2020, online viewing will actually outpace broadcast TV viewing. This translates into a tremendous opportunity for small and mid-sized businesses to embrace video into their online marketing strategy. Online video allows businesses to build relationships, humanize their brands, and fully leverage this multimedia marketing channel for a true advantage over competitors.

Earn their attention, their respect and their business.
How to Build an Effective Content Strategy for Your Brand.

"Set it and forget it?"

When it comes to website development, the days of "set it and forget it" have long passed us by. In the Internet's infancy, you could get by with an "if we build it, they will come" approach. No longer. Getting to site launch, while relevant, is no longer seen as the beginning of the end. It's really the end of the beginning. If you truly want to use your site as a business development tool, launch is just the beginning. Success comes from an effective, do-able and sustainable content deployment strategy.