The bottom line for your website is ROI. You want to make sure you have a site that helps you to generate revenue. So, as long as you have a site that’s functional, it’s not very important how it looks, right?
That way of thinking will cost you in more ways than one. If your web design is sub-par, it can actually your business. Here are some things that you need to think through regarding your website and why design is important: Read more on “Why Web Design Matters” »
The way people use technology has changed dramatically over the past few years. With the inclusion of the smart phone, people now have a fully functional computer that they can take everywhere. They use it to talk, surf the web, play games, and download more apps than you can imagine. More importantly for businesses, people use their phones to search the web, and they are doing it differently than they would on a laptop or desktop computer. This is changing results dramatically, and you need to change your marketing strategy because of it. Read more on “Mobile Search Changes Everything” »
There are a lot of people blogging right now – and for good reason! Having your web developer (or yourself if you’re savvy enough) put a blog on your website is a decision that is going to pay off in several ways. Sure, if you do it wrong, it could hurt (see: The Problem with Spun Content), but most people won’t. In fact, you basically have to be trying to be penalized in order to suffer consequences from blogging. Those that have suffered either had a bad SEO company blogging for them (here’s how to avoid that) or tried to beat the system. However, if you set up a blog on your site and actively contribute, there are typically great benefits. Here are four compelling reasons for you to start blogging immediately: Read more on “Why You Need a Blog on Your Website” »
Search engine optimization through social media is becoming increasingly important in today’s ever changing online marketing landscape. But many companies continue to struggle with understanding the benefits of committing to a full-fledged social media program with quantifiable results. Numerous businesses, especially those marketing to other businesses rather than consumers, claim their product offerings are simply not conducive to the social media climate, but I’m here to tell you that they’re wrong. While it takes some creativity to engage an audience and become a reliable source of information, it can definitely be accomplished. Read more on “Optimizing Social Media Assests for SEO Value” »
There are a lot of companies that specialize in either web design or SEO, but there are few with true expertise in both web design and SEO. If you want to make the most of your online presence, it’s crucial for you to find a company that will do both for you, and do them well. You will be better off in the long run and you’ll save a lot of money. Here’s why you want the same firm to do Web Design and SEO:Read more on “Web Design and SEO – Why You Need to Use the Same Firm for Both” »
Your company’s web presence is an essential part of your business. Almost anyone who is considering doing business with you is sure to research your company online before signing a contract or making a purchase. Yet, most people aren’t involved in web projects very often and aren’t sure what to look for when choosing the right web design firm. Choosing the wrong web design team could prove disastrous, so you need to be careful.
Here are five things to consider when choosing a web design company:
Another local SEO firm put out an article this week comparing Pay-Per-Click (PPC) to organic search. While there was good advice in the article, there were also glaring omissions and unintentionally misleading information that can cost you money and leads. Here’s the information you need when comparing PPC to organic SEO. Read more on “PPC vs. Organic Search – Which Should You Use?” »
Recently, according to Mashable, this commercial from TNT became the second most shared ad of all time:
(Can’t see the video? You can see it on YouTube here)
When you write content, create a video, or run a promotion, is it so good that people have to share it? Do you have to beg them to share, or is it something that provides so much value that people feel compelled to share? Read more on “Too Good not to Share – Create Content Worth Sharing” »
In order to run a truly successful social media marketing campaign, you need to humanize your company’s online presence. Companies – small and large need to understand that social media presents an opportunity to dramatically enhance a brand’s image, but this effort will be futile without humanization. Just as you would make connections in a face to face encounter, social media should be used to establish a strong relationship with prospects before you are granted the opportunity to make a sale. Most often, you’ll have to pay your dues to establish a certain level of trust and subsequent loyalty to consistently make sales. Transparency, humility and reliability are three qualities that are important to maintain throughout your social media endeavors. Read more on “Humanize Your Social Media Campaign” »
There are a lot of people who are getting scared of the over-optimization penalty that Matt Cutts of Google mentioned recently. That’s right, if you try to optimize your site for search engines too well, you’ll go lower in the rankings. If you don’t do anything, you probably won’t rank well in Google search results, but if you do too much, you may not rank too well either. So how do you find the spot that’s just right? Read more on “How to Optimize without Over-Optimizing” »
In order to run a truly successful social media marketing campaign, you need to humanize your company’s online presence. Companies – small and large need to understand that social media presents an opportunity to dramatically enhance a brand’s image, but this effort will be futile without humanization. Just as you would make connections in a face to face encounter, social media should be used to establish a strong relationship with prospects before you are granted the opportunity to make a sale. Most often, you’ll have to pay your dues to establish a certain level of trust and subsequent loyalty to consistently make sales. Transparency, humility and reliability are three qualities that are important to maintain throughout your social media endeavors.