Delia Associates Brand Awareness Survey

The results of our recent Brand Awareness Survey are in:

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“Our comprehensive Brand Study used 20 different indicators to determine the gap between brand perception and reality. The eye-opening results are summarized above in an easy-to-read format that highlights the key takeaways from the respondents and their organizations:

View The Survey Results Here…


24 Corporate Brand Website Makeovers

Your website is often a prospect’s first and only brand impression.
What will they SEE when they visit yours?

Delia Associates Corporate Brand Website Makeovers

“You never get a second chance to make a first impression,” as the saying goes. First impressions are so powerful, they can actually override facts. With increasing frequency, first impressions are happening online, most notably via the corporate website. Unfortunately many brands’ websites don’t convey the brand message in a targeted manner that captures the audience and drives prospects.

Need some inspiration? Check out this before-after presentation featuring stunning B2B Brand Makeovers:

View The Website Makeovers Here…


How to Be a Powerful Online Brand

Rich Palatini, Delia Associates’ Director of Brand Strategy, recently presented to CEOs on Building a Powerful Online Brand, and thinking ahead to stay brand-ready out to 2020.

Rich painted a dynamic, colorful picture, delving into the emerging trends that will impact business and consumer brands in the coming years. His presentation focused on getting ahead and staying ahead by understanding where brands are today, and how to best position them to be valuable and relevant with tomorrow’s customers for continued engagement and sustainable growth.

Download the Visual Presentation Here: 

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Delia Associates Supports The Leukemia & Lymphoma Society’s “Light The Night Walk” for Lehigh Valley

Delia Associates is happy to support the Leukemia & Lymphoma Society’s “Light The Night Walk” fundraising campaign in October.  The company will sponsor our friend Cady Darago of Norris McLaughlin & Marcus at the LLS Lehigh Valley chapter event. Cady is a Light the Night Team Captain and Executive Committee member whose family has been personally touched by this challenging disease. We wish Cady and the other participants our best. Go Cady!

Delia Associates supports Cady Darago at the Leukemia & Lymphoma Society’s “Light The Night Walk”

Delia Associates looks behind the scenes at Black River Roasters

What’s in your Coffee Cup? Delia Associates recently visited NJ-based Black River Roasters, an artisan coffee-roasting company, to look behind the scenes at the roasting process of their premium blends. It was fascinating to learn about their unique process and sample their fantastic coffee. Our thanks to Matt Miller at Black River Roasters for an informative and tasty experience!

NJ Branding Firm Delia Associates visits Black River Roasters

 

The New Luxury Branding

Challenges – Threats – Opportunities

Whether it’s top designer labels or premium auto brands, the Luxury Market faces both great opportunity and unique challenges as we move toward 2017. How will smart premium brands avoid the pitfalls and prosper now, and in the coming year?

Download our new E-Book to learn how premium brands are gaining influence, reach and engagement in an increasingly digitized world, with helpful takeaways applicable to all types of brands.

Read More and Download the Free E-Book Here!


When thinking about Brand Awareness & your Competition, look no further than the Olympics.

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From the opening ceremonies on August 5th to the closing ceremonies on August 21st, much of the world will have their eyes and ears fixed on the Rio Summer Olympic Games.

One thing the Olympics have taught us is this – although the symbol has withstood the test of time, many aspects of the Olympics brand have – and continue to – evolve and retool according to the shifting perceptions of the quadrennial games. The same is true of any brand; yours can’t remain static in a world that’s constantly changing. A look at how the Olympics brand has grown over time may provide a springboard for a frank discussion on where your brand needs to be to stay competitive – today and going forward.

Read More Here…

How To Maximize Brand Exposure in Search

At a recent presentation, I was asked: What does Google’s decision to drop right rail paid ads mean for brands? Recently, Google removed right rail paid ads, in favor of placing paid ads at the top and bottom of a search page. The effect essentially pushes organic search engine results further down the page, especially when Google Places comes into play.

The future, especially when it comes to B2B search, remains uncertain. Here’s what we recommend to our search clients…

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Read More Here…


In B2B Marketing, Content Reigns.
(What did you “say” today?)

First and foremost, b2b marketers engage in content marketing for the purpose of driving quality leads. But according to a recent Content Marketing Institute Survey they face two problems: developing enough quality content and determining if that content is achieving its goal. In spite of the growth of content marketing in the b2b arena, many companies still don’t know if theirs is generating the desired result. What’s the solution? Here’s an easy-to-read, b2b Marketing Content Kick-Starter Guide…

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TELLING YOUR BRAND STORY WITH
A POWERFUL POWERPOINT

PowerPoint is the world’s most popular presentation program and a valuable brand-building tool for any CEO or company executive. A powerful presentation enables a CEO to tell his or her organization’s brand story in a manner that engages an audience, elevating interest in products and services, while building a personal relationship. However, ineffective use of PowerPoint will quickly dilute any message, and reflect poorly on YOU and your organization.

We’ve put together a simple-to-read PDF that outlines best practices for a creating a more compelling PowerPoint presentation. Download the document, follow the easy-to-learn steps, and unleash the “Power” in PowerPoint the next time you deliver your brand message:

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