How to Be a Powerful Online Brand

Rich Palatini, Delia Associates’ Director of Brand Strategy, recently presented to CEOs on Building a Powerful Online Brand, and thinking ahead to stay brand-ready out to 2020.

Rich painted a dynamic, colorful picture, delving into the emerging trends that will impact business and consumer brands in the coming years. His presentation focused on getting ahead and staying ahead by understanding where brands are today, and how to best position them to be valuable and relevant with tomorrow’s customers for continued engagement and sustainable growth.

Download the Visual Presentation Here: 


Delia Associates Supports The Leukemia & Lymphoma Society’s “Light The Night Walk” for Lehigh Valley

Delia Associates is happy to support the Leukemia & Lymphoma Society’s “Light The Night Walk” fundraising campaign in October.  The company will sponsor our friend Cady Darago of Norris McLaughlin & Marcus at the LLS Lehigh Valley chapter event. Cady is a Light the Night Team Captain and Executive Committee member whose family has been personally touched by this challenging disease. We wish Cady and the other participants our best. Go Cady!

Delia Associates supports Cady Darago at the Leukemia & Lymphoma Society’s “Light The Night Walk”

Delia Associates looks behind the scenes at Black River Roasters

What’s in your Coffee Cup? Delia Associates recently visited NJ-based Black River Roasters, an artisan coffee-roasting company, to look behind the scenes at the roasting process of their premium blends. It was fascinating to learn about their unique process and sample their fantastic coffee. Our thanks to Matt Miller at Black River Roasters for an informative and tasty experience!

NJ Branding Firm Delia Associates visits Black River Roasters


The New Luxury Branding

Challenges – Threats – Opportunities

Whether it’s top designer labels or premium auto brands, the Luxury Market faces both great opportunity and unique challenges as we move toward 2017. How will smart premium brands avoid the pitfalls and prosper now, and in the coming year?

Download our new E-Book to learn how premium brands are gaining influence, reach and engagement in an increasingly digitized world, with helpful takeaways applicable to all types of brands.

Read More and Download the Free E-Book Here!

When thinking about Brand Awareness & your Competition, look no further than the Olympics.

Olympic gold medal

From the opening ceremonies on August 5th to the closing ceremonies on August 21st, much of the world will have their eyes and ears fixed on the Rio Summer Olympic Games.

One thing the Olympics have taught us is this – although the symbol has withstood the test of time, many aspects of the Olympics brand have – and continue to – evolve and retool according to the shifting perceptions of the quadrennial games. The same is true of any brand; yours can’t remain static in a world that’s constantly changing. A look at how the Olympics brand has grown over time may provide a springboard for a frank discussion on where your brand needs to be to stay competitive – today and going forward.

Read More Here…

How To Maximize Brand Exposure in Search

At a recent presentation, I was asked: What does Google’s decision to drop right rail paid ads mean for brands? Recently, Google removed right rail paid ads, in favor of placing paid ads at the top and bottom of a search page. The effect essentially pushes organic search engine results further down the page, especially when Google Places comes into play.

The future, especially when it comes to B2B search, remains uncertain. Here’s what we recommend to our search clients…


Read More Here…

In B2B Marketing, Content Reigns.
(What did you “say” today?)

First and foremost, b2b marketers engage in content marketing for the purpose of driving quality leads. But according to a recent Content Marketing Institute Survey they face two problems: developing enough quality content and determining if that content is achieving its goal. In spite of the growth of content marketing in the b2b arena, many companies still don’t know if theirs is generating the desired result. What’s the solution? Here’s an easy-to-read, b2b Marketing Content Kick-Starter Guide…



PowerPoint is the world’s most popular presentation program and a valuable brand-building tool for any CEO or company executive. A powerful presentation enables a CEO to tell his or her organization’s brand story in a manner that engages an audience, elevating interest in products and services, while building a personal relationship. However, ineffective use of PowerPoint will quickly dilute any message, and reflect poorly on YOU and your organization.

We’ve put together a simple-to-read PDF that outlines best practices for a creating a more compelling PowerPoint presentation. Download the document, follow the easy-to-learn steps, and unleash the “Power” in PowerPoint the next time you deliver your brand message:


Bobby Ring of Meyer & Depew Co-Chairs Boy Scouts of America Event

Congratulations to our client and friend Bobby Ring of Meyer & Depew for Co-Chairing another successful event for the Boy Scouts of America. Delia Associates was happy to participate once again in the 6th Annual Alumni & Friends Golf Classic at The Architects Golf Club, and to contribute to the Scholarship that supports scouts with special needs.

Bobby Ring of Meyer & Depew Co-Chairs event for the Boy Scouts of America.


Helping a Luxury Brand Take Bold
Steps Forward.

Here’s how it Happened…



Deck Towel, an emerging online retailer of luxury linen towels, bedding, and related home goods, recently transferred to new ownership. To grow market share in a category filled with several established competitors, the new owners realized that the brand needed to effectively stand apart. At the same time, they wanted to leverage its legacy, and maintain the close customer relationships fostered since the brand’s inception. They turned to Delia Associates.

Read More Here…