Bigelow Components: An important part of your success.

THE SITUATION:

Bigelow Components, a manufacturer of micro–components with a corporate culture of over–servicing clients, wanted to break out of a sea of “me–too” competitors.

THE SOLUTION:

Take the things that make Bigelow unique and better and make them bigger and better.

We began by overhauling their graphic identity, giving it visual energy, representative of their proactive customer attitude. Next, we turned their “We do this…” message 180° and put the focus on the customer, talking about their success and satisfaction and the Bigelow commitment to it.

While the competition was focusing on small parts, we made Bigelow and the small parts they manufacture the most “important part” of their customers’ success.

All of this is contained in a website that delivers on the brand promise and gives the visitor a full and rich experience that informs and educates.

THE RESULTS:

The Bigelow brand now has its look, its services, its products and its messaging aligned and focused on customer needs and the reasons why they should be the number one choice.