TRI–CO Federal Credit Union: People Helping People.

THE SITUATION:

Tri–Co FCU wanted to make the most of their marketing dollars to attract more deposits from their banking members.

THE RESPONSE:

Avoid the shrinking universe of newspaper readers (and associated media costs) and take a fast, laser–like approach to engaging depositors via e–mail.

We crafted highly engaging e–mail blasts that were formatted to easily accommodate the frequently changing rates of CDs and other financial products.

THE RESULT:

By featuring rates that were typically higher than traditional banks in an extremely timely manner, Tri–Co FCU gained a demonstrable advantage that resulted in significantly increased deposits. The e–mail blasts, delivered to their universe of members, often within 48–72 hours of rate announcements, made their decision to invest simple and direct.