TRI-CO Federal Credit Union: People Helping People.

THE SITUATION:

Tri-Co FCU wanted to make the most of their marketing dollars to attract more deposits from their banking members.

THE RESPONSE:

Avoid the shrinking universe of newspaper readers (and associated media costs) and take a fast, laser-like approach to engaging depositors via e-mail.

We crafted highly engaging e-mail blasts that were formatted to easily accommodate the frequently changing rates of CDs and other financial products.

THE RESULT:

By featuring rates that were typically higher than traditional banks in an extremely timely manner, Tri-Co FCU gained a demonstrable advantage that resulted in significantly increased deposits. The e-mail blasts, delivered to their universe of members, often within 48-72 hours of rate announcements, made their decision to invest simple and direct.