CCL Container: Performance is our passion.

THE SITUATION:

As one of the leading manufacturers of aluminum containers, CCL Industries was recognized within the packaging industries but not fully appreciated for their outstanding services and manufacturing capabilities. In addition, plastic and glass container manufacturers were challenging them in the marketplace.

THE SOLUTION:

Our solution centered on what CCL does best and then we turned up the brand volume to 10. Multiple websites were created to establish a suite of locations that showcased the various core strengths of CCL. Unique and original decorating solutions became a main feature of the bottlecan.com website. The cclshapes.com site highlighted shaping success stories and the company’s commitment to total aluminum container solutions. To complement the online activities, a print campaign, featuring the most cutting-edge package designs, appeared in trade journals. Finally, the compelling environmental advantages were communicated through the cclcontainer.com and cclcontainermedia.com websites.

THE RESULTS:

The coordinated web presence and campaign increased top-of-mind awareness of both the company and its considerable advantages. Customer contacts increased and the CCL position as an industry leader became even clearer to customers and prospects.