Norwich Pharmaceuticals: Uncommon Value. Everyday Excellence.

THE SITUATION:

A long–time Delia Associates client, Norwich Pharmaceuticals was being aggressively challenged by its competitors in the contract pharmaceutical industry. To combat this, the company wanted to reassert its brand leadership position while educating its customers and prospects about new capabilities and services.

THE SOLUTION:

To create a distinct brand personality among prospects, Delia Associates created the “Rx” campaign, utilizing unexpected spellings of words that reflected the Norwich leadership message. An updated website was created to provide intuitive navigation and enhanced value to the visitor, while offering a “virtual visit” video of the company’s manufacturing facilities. We also employed an online marketing program that placed the Norwich message in front of its customers and prospects on a timely basis.

THE RESULT:

The “Rx” print campaign has won readership awards in trade publications, while Norwich’s brand leadership message has become more widely recognized and highly regarded in online channels.