T.H.E.M.: Technical Help in Engineering and Marketing

THE SITUATION:

As one of the country’s first innovative packaging solutions providers, T.H.E.M (Technical Help in Engineering and Marketing) wanted to create market interest and generate sales leads for their innovative Stick Pack packaging system.

THE SOLUTION:

Go big and go loud. A strong digital PR effort with an aggressive full–color print campaign in packaging trade publications was combined with a website that engaged and informed the visitor.

THE RESULTS:

The Stick Pack and T.H.E.M. became well–known industry wide. Delia Associates’ efforts helped the package become an overwhelming success with both product manufacturers and consumers.

The Client was so pleased they have asked Delia Associates to market their new packaging product – the Zipbox™