Flashback Friday – NAI James E. Hanson

April 28, 2017 10:30 am
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Brand Development for NAI James E. Hanson, Circa 2005

Brand Development for NAI James E. Hanson featured a new brand message that encapsulated the essence of this well established NJ commercial real estate firm: “Performance Driven. Tradition Bound.”

Brand launch initiatives began with a benchmark awareness study, followed by a comprehensive brand awareness campaign. Media formats included: website redevelopment, e-blasts, post cards, and print and billboard advertising.

The campaign was a huge success, as a subsequent awareness study conducted 18 months following launch showed elevations across all key metrics.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!