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Flashback Friday – Levine Jacobs & Company

Brand Revitalization Circa 2011 Levine Jacobs & Company is an established NJ-based accounting firm and one of the best in NJ. However, the firm’s brand needed a boost to support continued growth and expansion of its services. In 2011, they turned to Delia Associates and our Brand Leadership Solution™. Initial brand redevelopment activities included a…
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Brand-Ism #10 – Authenticity: True Brands Are Born From Within

Authenticity comes from the inside out. Remember the last time you encountered a marketing message that simply didn’t ring true? You know the kind. You come across a particular brand’s promise-filled marketing message and consciously think, “No Way!” For B2B brands, this situation often happens when a brand representative makes a grand statement in a…
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Throwback Thursday – Basking Ridge Country Club

Brand Development Circa 2000 One of the early clients of Delia Associates’ Brand Leadership Solution™ was Basking Ridge Country Club. The NJ-Based, non-equity club was looking for ways to differentiate itself in a relatively competitive golf market while both retaining existing members and attracting new ones. The brand message was developed to effectively show all that…
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Brand Happens – A Personal Brand Case Study

Personal Branding for the CEO of a successful technology company, and a leader in the community HOW IT HAPPENED: New Jersey-based TCGi, a successful technology service provider and tier 1 diverse supplier, is headed by an equally impressive CEO Avis Yates Rivers. As Avis grew in popularity as an advocate, speaker and author, she determined…
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