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Flashback Friday – Outsourcing Services Group

Brand Development Circa 2001 Brand Development for Outsourcing Services Group (OSG), a global provider of contract manufacturing and packaging services for a diverse range of consumer products, featured the brand message “Simplify.” The OSG approach involved working with clients in a comprehensive fashion to simplify the complexity of their respective supply chains in the development,…
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Brand Matters – A Jogger, a Bichon, and B2B Branding

A Jogger, a Bichon, and B2B Branding Meet Jeter. He’s attentive, has excellent vision and hearing, and is one of the most socially friendly creatures I have encountered in this world. For all fellow Yankee fans, I’m not talking about “Derek Jeter.” I’m talking about a Bichon Frise named Jeter that entered our lives two…
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Throwback Thursday – University Mortgage

Brand Revitalization for University Mortgage, Circa 2009 University Mortgage, a NJ-based residential mortgage firm, wanted to distinguish itself in a highly competitive market place. Through our Brand Leadership Solution™, we uncovered the firm’s uncommon approach to effectively work with first-time home buyers. Leveraging the name, we positioned University Mortgage as the industry “educator” for couples,…
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B2B Brand-Ism #11: Brands that Care More Win More.

B2B Brand-Ism #11: Brands that Care More Win More. The new battle for customers is not being waged on pricing and features alone. For today’s B2B brands, it’s all about Customer Experience. Customer experience can literally make or break an organization. One bad customer experience can set off a spark, igniting fires online and offline…
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