Branding News for Niche Businesses
What it is: A quick dose of the latest news on branding, written for entrepreneurial and niche business.
How often is it distributed: 10 times per year
Who writes it: Ed Delia, president of Delia Associates, a branding and business marketing firm with a long track record of helping niche and mid-sized entities increase margins through aggressive brand awareness.
Why Should I Read This? No talk of Starbucks, Apple, Dell, GE, Coke, BMW or any other global brands here. We speak to you from the trenches, because that’s where the vast majority of us live. In stead of high blown big-budget stuff that only global companies can entertain, let alone afford, we’re more interested in delivering news on branding tools and tactics for the niche business owner. Stuff you can use, apply, and think about today. In other words, we’ll save the big global brand ideas, for the big global branders. We’re interested in delivering ideas that can help your business grow now, as in right now.
Note about not selling or making known your e-mail account.
Subscription is free and entitles you to 10 editions during the year. In addition, you can have complete access to numerous archived editions and other resources at our corporate site: www.delianet.com.
Thank you in advance, future reader! We hope our insights contribute to your success.
Best personal regards,
Ed, Lori and Your Delia Associates Branding Team
Volume 4
- Issue 10: May the best brand win. And he did. - Three Great Branding Lessons from the Campaign Trail
- Issue 9: Achieving Brand Leadership in the Age of E-
- Issue 8: Our Survey Says... (Here are the results of our Economic Analysis)
- Issue 7: Three Ways to Position Your Brand for Success in an Uncertain Economy
- Issue 6: How 2.0 are you?
- Issue 5: What does it take to get their vote?
- Issue 4: The Need for Speed in the Age of e.
- Issue 3: Method Mapping. The Secret Revealed
- Issue 2: After the Show,What Will You Have to Show for It?
- Issue 1: Keeping it R.E.A.L. when it comes to branding
Volume 3
- Issue 8: The Guy Who Stands Still Gets Killed First
- Issue 7: Are You a "Brand Behind a Brand?"
- Issue 6: Coping with a Marketing Crisis: When to Throw Strategy out of the Window
- Issue 5: Wheat's the Hang-up? Strategic or Tactical?
- Issue 4: The Top 11 Branding Challenges Facing Mid-Sized Copanies
- Issue 3: Your Customer Just Replaced Your CEO
- Issue 2: It's Wednesday, February 21st at 10:34am. Time to Conquer Your Fear
- Issue 1: When Brands and Technology Collide - Understanding the Fusion Factor
Volume 2
- Issue 9: Time to Say Thanks!
- Issue 8: Today... Relevance Rules!
- Issue 7: Branding: The Competitive Edge in a "Flattening World"
- Issue 6: What Purchaing Agents Are Learning These Days
And How to Position Yourself (and Your Brand) Accordingly - Issue 5: Where Branding Goes Wrong, and What to Do About it.
- Issue 4: Innovation or Incremental-ization? Tell it like it is.
- Issue 3: Why a "satisfied customer" is bad news for your brand, and your business.
- Issue 2: Celebrating the Great Olympic Brand
- Issue 1: Introducing Internet-Driven PR. The New Marketing Hybrid for 2006
Volume 1
- Volume 8: Branding. The Magic Bean or Field of Dreams?
- Volume 7: Part Wizard, Part Nerd, and one Heck of a Great Brand
- Volume 6: Let's Put the B.S. Aside... For Good
- Volume 5: Let Me Tell You About A Truly Great Brand
- Volume 4: ROI is everything... or is it?
- Volume 3: Why Customers Buy
- Volume 2: It Is A Popularity Contest
- Volume 1: To What's All This About Branding?
