Presentation Overviews: Branding... The Profit Accelerator for Your Landscape Business
Overview:
In the highly competitive realm of landscaping, establishing brand recognition is critical to growth. The big question for many service firm providers is, “How?” How do you differentiate from the firms one town over that offer similar services, have a great reputation, great credentials, and great clients? How do you stand out in a way that will not just differentiate, but also fill your pipeline with sales opportunity?
Branding expert Ed Delia of Delia Associates, one of New Jersey’s top branding + technology firms, will get you thinking, and give you a head start over your competitors, especially the ones NOT in the room.
Ed’s presentation will cover:
- Why the brand-client connection is so important . . . and so powerful
- Brand = Value . . . For Your Client and For You
- Branding basics for landscaping firms . . . Finding your competitive difference
- The profit-brand approach . . . how all roads lead to a close
- Creating delight to maximize relationships
- Using technology to compete . . . taking your brand online
- Word-of-mouth magnification . . . how to let others talk about your brand
- How to avoid common branding missteps
- How to get "out of the box" and underway
The length of the presentation is approximately one hour, allowing 40 minutes for the presentation and 20 minutes for question/answer.
