CHALLENGE

The client decided to go paperless with its 2008 catalog in time for a major industry show, requiring appropriate graphics and a promotion piece describing its proprietary customization process.

STRATEGY

Delia Associates recommended the production of an e-catalog to be distributed at the show, along with the client's "Sales Maximizer," packaged together in a specially designed presentation folder.

RESULT

Based on feedback from pre-show distribution, the client is looking forward to its most productive show in years, while saving thousands on catalog production and distribution.

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