CHALLENGE

How to break away from traditional co-op marketing tactics and establish a unique brand in the area of HVAC.

STRATEGY

Demonstrate that in terms of performance, the quality and reliability of the installer far outweighs the brand of the system being installed.

RESULT

Meyer & Depew achieved a record 115% increase in sales, and established its own brand apart in the competitive field of HVAC.

WEBSITES

www.meyer-depew.com