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Integrated Marketing Solution - The Qualified Lead Builder™

Integrated Marketing Solution - The Qualified Lead Builder™

Qualified Lead Builder™

Our Qualified Lead Builder™ is an integrated marketing solution. It gives your business a full complement of online and offline marketing and selling tactics, designed to target your messaging and guide your company's growth.

Online Marketing

A powerful online presence gets people thinking and talking…about your business!

Delia Associates positions you for growth by putting your brand “front and center” in innovative ways. And, we run “ahead of the pack” in online marketing strategy because long ago we recognized the power of the Internet and its ability to create brand leadership that results in tangible success.

Website Development (WEBpath™)

We are pleased to offer WEBpath™, a proven web development process uniquely created by Delia Associates. Through WEBpath™, we are sure to deliver a powerful website that exceeds your expectations.

We keep all site development in-house, from site mapping to hosting solutions and everything in between. And our development tools, skill sets, and compliance with current Best Practices for Web Development and SEO promise to give your visitors an outstanding Web experience with multi-sensory appeal.

We design interactive websites that incorporate the latest industry HTML standards and best-practices, Flash and e-commerce. And we can help you implement Content Management Solutions (CMS) in both Unix and Microsoft IIS environments.

See how WEBpath™ can satisfy all your website needs.

Search Engine Optimization (SEO)

You can have a great-looking website, but it doesn’t matter if the search engines aren’t driving traffic your way. At Delia Associates, we’re highly skilled at identifying keyword strategies, targeted keywords and key phrases so that the people who want what you have can find you.

Search Engine Marketing (SEM)

If you want potential customers to find your business, it takes more than just submitting your website to Google to get great search positioning. It takes concentrated effort in content generation, content distribution, search advertising, and site enhancements to ensure that your business gets discovered when customers search for your products and services.

Delia Associates can deploy targeted multimedia content across the Internet to help searchers discover your business. We utilize the following Search Engine Marketing techniques to direct potential customers to your business:

  • Content Generation and Deployment
  • Video Content Generation and Deployment
  • Link Building and Management
  • Web Banner Design and Placement
  • Social Media Content Deployment and Monitoring
  • Pay-Per-Click (PPC) campaigns on Google, Yahoo!, Bing, Facebook
  • Customer Testimonial Deployment and Monitoring
  • Site Traffic Data Analytics and Competitive Analysis

E-Mail Marketing and Behavior Analysis

Want to stay fresh in the minds of your target audiences? E-mail marketing keeps your business top-of-mind with product alerts, corporate news, event notifications, seasonal communications and e-newsletters.

Delia Associates utilizes the latest technology in e-mail delivery to ensure optimal inbox penetration. Then we provide analytics to show you how the readers actually behaved when they received your e-mail content. We will tell you who opened your e-mail, what links they clicked on and where they’re located so you can establish follow-up actions to increase potential prospect counts.

Post-Click Marketing

So now that you have more visitors to your website, we can help you secure conversions through: Feature banners, Contact forms, Social Media bookmarking links, RSS feeds, Video assets, and more.

At Delia Associates, we utilize some of the industry’s best analytic tools to track site visitor behavior. We also make continuous improvements to your website to encourage longer site visit times, decrease bounce rates and increase conversion rates.

Ready to get started? Have more questions? Take a moment to contact us here.

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Offline Marketing

Let’s face it - there are times when traditional communications are the preferred way to get your brand messaging into the hands of the decision makers who want what you have.

When it comes to the more traditional marketing, we've been doing it since 1964.

  • Advertising
  • Public Relations
  • Direct Mail
  • Shows/Events

Advertising

From billboards to buses and from print to TV, we develop ad campaigns that get your brand noticed, and increase your exposure and bottom line.

Public Relations

With strategically deployed press releases, by-lined articles, thought leadership op-ed pieces and thought-provoking blogs and content posts, Delia Associates helps you garner valuable brand exposure.

And, should the unforeseeable occur, we’re right there with crisis management strategies that minimize adverse effects on your business, your stakeholders, your reputation and your brand.

Direct Mail

We develop strategic and creative direct mail campaigns that target people who want your brand, with offers and incentives that convert them from “passive” to “purchase.”

Shows/Events/Support

Trade shows. Seminars. Webinars. Conferences. From brand-specific collateral materials, press and promotion, to the graphic design of your trade show booth, we’ve got Trade Show Marketing covered.

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