Purple Cow
by: Seth Godin
Seth Godin highlights the importance and power of being remarkable.
Brand Sense
by: Martin Lindstrom
Martin Lindstrom takes a forward look at the evolution of branding to go beyond visual and incorporate all the senses.
Fish!
by: Steven C. Lundin
A fast read about invigorating fun into your environment. Focuses on the world famous Pike Place fish market.
The Art of War
by: Sun Tzu
A great, insightful look at strategy though the eyes of an accomplished warrior. Even if you don’t read it, place it prominently on your bookshelf. Visitors will be impressed.
The Servant
by: James C. Hunter
A fast read that strikes to the core of what great leadership is all about – serving those that serve you.
The Wizard of Ads
by: Roy H. Williams
A great reference for anyone that needs to get the creative juices flowing.
Selling the Invisble
by: Harry Beckwith
A must-read for any company in a service-driven business.
Freakonomics
by: Steven D. Levitt
Explores and demystifies some of the mysteries of everyday life through the eyes of a not-so-ordinary economist.
Never Eat Alone
by: Keith Ferrazzi, Tahl Raz
Notable networker Keith Ferrazzi shares some key points to establishing and building highly rewarding network relationships. If you view networking as an important ingredient to your success, check this one out.
The World Is Flat
by: Thomas Friedman
In "The World is Flat," author Thomas Friedman defines three phases of globalization.
Made In America
by: Sam Walton, John Huey
Sam Walton is quoted as telling his Wal-Mart employees that a one-time customer might spend $20, but a loyal customer is worth an average of $2,000 per year for life! Looking at the average demographic of shoppers in a Wal-Mart near you quickly portrays a life value of $50,000 or more, easily.
Blink
by: Malcolm Gladwell
Did you ever wonder whether, or why, your gut reaction is usually correct? If you did, you should read Blink, wherein author Malcolm Gladwell examines the split, two-second decisions that we make on a daily basis. After reading Gladwell's book, you may never change your first answer on a test again.
