Current Speaking Topics

Brand Development, Branding

TOPIC TITLE:
DRIVING DEMAND WITH BRAND
Leveraging Brand Power to Drive Corporate Growth

TIME:
3 Hours

OVERVIEW:
This presentation is designed specifically for CEOs, presidents, and top marketing executives of both business-to-business and business-to-consumer organizations. The goal of this program is to offer a systematic approach to brand building and brand communications, one that is accessible and actionable for Vistage executives. This “how to” approach offers many exercises that enable participants to literally “work on and improve their brand” during the course of the program.

Unlike many branding presentations that tend to be somewhat abstract in content and takeaway value, this presentation offers participants a:

• Solid foundation on the core concepts of branding
• Clear understanding of the advantages of running a branded business
• Realization of the value and importance of their role as brand ambassadors
• Recognition of the correlation between brand-building and corporate growth.

TAKE HOME:
Members will learn that the better job they do of defining their unique brand identity to the right target audiences, the more successful they will be. Further, audience members will realize the advantages of placing complete focus on the recipient of their messaging. The presentation will also help members streamline their communications efforts, as they reprioritize brand messaging on audiences most likely to impact sales growth.

Workshop materials include 16-page work book and additional exercise materials for all participants.

STYLE:
The presentation will be delivered in clear, business-like language, purposely avoiding technical jargon and programming terminology. Questions will be welcomed throughout.