Current Speaking Topics

Branding, Internet Marketing

TOPIC TITLE:
BUILDING YOUR ONLINE BRAND.
What CEOs Need to Know About Online Brand Building.

TIME:
3 Hours

OVERVIEW:
This program is designed to help CEOs understand the basics of online brand building so they may, in turn, manage their online marketing resources more effectively, whether external or internal corporate functions.

This program is unique in that all of the case studies used to explain the various forms of online marketing feature small and mid-sized organizations, similar in size and scope to Vistage group members. This will help participants not only to understand what is possible with online marketing, but what companies of comparable size are doing to build and grow their brands.

TAKE HOME:
This valuable sampling of the latest online marketing tools, tactics and technologies will be further illuminated in the final segment of the program as several participant websites are evaluated based on seminar criteria. This results in actionable takeaway tips for each participant to apply to his or her company’s own website and online marketing
program.

STYLE:
This presentation will be delivered in clear, business-like language, purposely avoiding technical jargon and programming terminology. Questions will be welcomed throughout.