Silafrica

THE SITUATION

While the company had grown significantly over the last several years, Silafrica was still somewhat of an unknown entity among the global packaging industry, as well as with many global consumer packaged brands.

THE TRANSFORMATION

We introduced a new brand identity befitting a regional leader, and a plastic packaging company fully capable of supporting top global brands. This included a new message, “We Make Packaging Roar.” This was a tribute to the region, the legacy brand mark, and the company’s commitment to elevate the brand experience through packaging for consumers throughout Africa.