The 10 Dimensions of a Powerful B2B Brand

All businesses should understand the value of branding. Products and services offered by a business are judged by each consumer, and that Judgement determines the customer’s entire perception of that company. The challenge becomes understanding exactly which dimensions will create a powerful brand and positive customer experience.

Here are the top 10 dimensions of a powerful B2B brand:

1.) The brand illustrates a distinctive message – The brand messaging must portray the company’s unique values and skills in a clear, concise and creative manner. The message should trigger an emotional connection between the customer and company while differentiating the business from competitors.

2.) The brand offers sincerity & authenticity – Sincerity & authenticity require a genuine commitment from the entire company. It starts with products that solve a genuine need and as it extends through the quality of manufacturing the marketing accurately promotes the product benefits while outlying the commitment to excellent pre-& post-sale service.

3.) The brand speaks with a clear audience focus – The messaging is tailored to your target market in a way that causes your audience to recognize that you are specifically talking to them.

4.) The brand has dynamic & inspiring visuals – The brand uses abstract ideas through animations in a way everyone will feel connected to the complex story. The visuals of the brand give the company a personality and convey the emotions of life.

5.) The brand visuals are aligned with messaging – The brand visuals are consistent with the messaging and elicit identical emotions while drawing the customer to the same exact conclusion.

6.) The brand messaging motivates action – Brand messaging understands the consumer behavior of needs and wants and inspires consumers to take action.

7.) The brand invites you to take the next step – The brand creates a pathway that will allow for customer engagement with the organization. The brand encourages a specific action to be taken.

8.) The brand’s intended target audience is evident – The target market is identified and clearly defined. The brand demonstrates an ability to craft a marketing message to a specific target market that will turn prospects into customers.

9.) The brand’s communication is well organized – Brand communication begins with a clear strategy. Clear as in what your brand represents and how the message is depicted by your customers in every communication channel.

10. ) The brand is measurable – The brand has metric opportunities to gauge the branding effectiveness. The brand is willing to rediscover, redefine, re-differentiate and deploy the new brand position.

Now it’s your turn to find out the true power of your brand. Here at Delia Associates, we created a Brand Power Score Card. Simply answer 10 questions and you’ll find out how your brand measures up!

Brand Power Score Card

About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!