The 10 Dimensions of a Powerful B2B Brand
All businesses should understand the value of branding. Products and services offered by a business are judged by each consumer, and that Judgement determines the customer’s entire perception of that company. The challenge becomes understanding exactly which dimensions will create a powerful brand and positive customer experience.
Here are the top 10 dimensions of a powerful B2B brand:
1.) The brand illustrates a distinctive message – The brand messaging must portray the company’s unique values and skills in a clear, concise and creative manner. The message should trigger an emotional connection between the customer and company while differentiating the business from competitors.
2.) The brand offers sincerity & authenticity – Sincerity & authenticity require a genuine commitment from the entire company. It starts with products that solve a genuine need and as it extends through the quality of manufacturing the marketing accurately promotes the product benefits while outlying the commitment to excellent pre-& post-sale service.
3.) The brand speaks with a clear audience focus – The messaging is tailored to your target market in a way that causes your audience to recognize that you are specifically talking to them.
4.) The brand has dynamic & inspiring visuals – The brand uses abstract ideas through animations in a way everyone will feel connected to the complex story. The visuals of the brand give the company a personality and convey the emotions of life.
5.) The brand visuals are aligned with messaging – The brand visuals are consistent with the messaging and elicit identical emotions while drawing the customer to the same exact conclusion.
6.) The brand messaging motivates action – Brand messaging understands the consumer behavior of needs and wants and inspires consumers to take action.
7.) The brand invites you to take the next step – The brand creates a pathway that will allow for customer engagement with the organization. The brand encourages a specific action to be taken.
8.) The brand’s intended target audience is evident – The target market is identified and clearly defined. The brand demonstrates an ability to craft a marketing message to a specific target market that will turn prospects into customers.
9.) The brand’s communication is well organized – Brand communication begins with a clear strategy. Clear as in what your brand represents and how the message is depicted by your customers in every communication channel.
10. ) The brand is measurable – The brand has metric opportunities to gauge the branding effectiveness. The brand is willing to rediscover, redefine, re-differentiate and deploy the new brand position.
Now it’s your turn to find out the true power of your brand. Here at Delia Associates, we created a Brand Power Score Card. Simply answer 10 questions and you’ll find out how your brand measures up!
Brand Power Score Card