Blog

Coping with a Marketing Crisis

When to Throw Strategy Out the Window Everyone has heard the phrase, “It takes a village to raise a child.” Well, in the brand communications world, we say, “It takes a crisis to create a marketing plan.” Too often, small to mid-sized company executives become consumed with the day-to-day operations of the business. As a…
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What’s the Hang-up? Strategical or Tactical?

A lot of times we meet with companies that have one or marketing projects that are stalled. Or to use the more corporate pc lingo, “in development.” While there may be some truth to this, “in development” to me means “not finished.” Why do these projects – the corporate brochure, web site, company newsletter, or…
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Top 11 Branding Challenges Facing Mid-Sized Companies

While this post is based on our experiences as a provider of branding services to mid-sized companies, organizations of all sizes will benefit from this advice. Small, but growing companies will gain insights on how to avoid future branding dilemmas as they head to mid-market size. Larger organizations will benefit too from the ability to…
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Your Customer Just Replaced Your CEO

The word is out. Advertising in the traditional sense is dying. Some would argue it’s already dead. Interruptive advertising – via TV, radio, Internet or phone – has given rise to as many means to shut out marketing messages as there are to deliver them. Think iPod, TiVo, Do Not Call, and Anti-Spam. All forms…
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Time to Conquer Your Fear

Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a…
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When Brands and Technology Collide

When Brands and Technology Collide – Understanding the Fusion Factor When we think of examples of great creativity at work in business, whether it be a hot new product, new service model, or new type of business altogether, we often sit back and wonder, how did they do it? In many instances, it was a…
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