Brand Happens – GSH Group Case Study
Building Brand Distinction to Support Global Expansion of an Established Facilities Management Company
George S. Hall Group (GSH), a well-established name in the facilities management business, with origins dating back to 1895, wanted to extend its global reach while re-establishing a foothold in the United Kingdom. To engage this broader and more culturally diverse audience, GSH trusted Delia Associates to reset the brand foundation, and construct a more powerful expression of their brand.
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