Brand Happens – Tarpey Group Case Study

Creating essential emotional connections with customers for a progressive provider of employee benefits solutions.

Tarpey Group is a growing provider of employee benefits services, HR support and insurance plans to a wide range of academic, business and commercial clients. Looking to further accelerate their expansion, they had recently broadened their range of solutions and resources. To energize and reposition their brand and to integrate the breadth and range of these new additions in a powerful new way, they turned to Delia Associates.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!