Our Brand Leadership Solution Provides an Expansive Platform for TCGi’s Next Level of Growth

August 17, 2015 2:26 pm

When your brand doesn’t keep pace with who your company is and what its goals for success are, it’s time for a change. That’s precisely why communications technology innovator TCGi approached us: To position their brand in alignment with the unique nature of their technology offerings and their target audience of Fortune 100 companies. In their business sector, “state-of-the-art” is something that can change on a monthly, if not weekly basis, so they couldn’t afford to waste any time.

Thanks to our nimble Brand Leadership Solution™ and in less than two months, TCGi received a dynamic and distinctive brand positioning, reflected in their new brand line: “Solving it forward.”™.  A refreshed logo, responsive website design, re-crafted messaging and an e-communications solution provided our client with the ability to create a powerful impression with national and global companies that says “We’re here as your partner to make you more compliant, efficient and successful whatever your plans for tomorrow are. And when tomorrow comes, we’ll help you face those challenges, too.”

See for yourself at www.technologyconcepts.com

It’s a big promise made possible by the big ideas of Delia Associates. Check out some of our other big ideas at delianet.com/portfolio

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!