Brand Matters: Anatomy of a Successful B2B Brand Communications Plan: The 10 Essentials

October 16, 2015 8:04 pm

A powerful, brand-based marketing program creates stronger ties with key customers. It also creates selling opportunities through outreach into new market sectors, customer segments and territories. Keeping pace with the constantly evolving digital marketing environment has never been more important.

The following ten components form a core B2B marketing program for achieving success.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!