For more than sixty-eight years, RediBagUSA has been a trusted supplier of high-quality plastic and paper products to grocery stores, restaurants, delis, medical, industrial markets, and more throughout the U.S. with a wave of new and exclusive solutions ready for introduction, they partnered with Delia Associates to sell into new departments, divisions, and regions of existing customers and convert prospects with their unique sustainable and eco-conscious offerings.
The brand, while formidable in its capabilities and offerings, lacked a compelling marketing presence to showcase its outstanding products and services.
Alignment between marketing, messaging, and buyers was paramount in establishing a path to success. To be most effective, a more cohesive message for all products by industry sector was determined. One that put the focus squarely on the customer.
Through select components of the “Brand Leadership Solution®, buyer personas were identified in the grocery, foodservice, and retail market sectors. Prospect profiles were developed along a spectrum of demographic and psychographic parameters. A brand analysis of key competitors was conducted to determine the opportunities and pinpoint weaknesses that could be exploited. Messaging focused on the superior offerings of the brand, highlighted by the phrase, “Get Redi for More,” led a direct effort to generate greater brand recognition combined with customer benefit.
Among the group of methodologies and tools from our Brand Leadership Solution® that were employed in this effort were:
With a reinvigorated brand featuring messaging as distinctive as the brand’s product innovations, the outbound marketing effort is making the desired impact with existing customers and prospects alike.
Greater awareness is placing RediBagUSA in a much more favorable consideration set with potential buyers. Combined with the introduction of an industry-exclusive packaging innovation, sales are forecast to grow beyond initial estimates.
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