Flashback Friday – Padtech

October 20, 2017 10:00 am

Brand Development, Circa 2008

Brand development for Padtech, a unique applicator delivery pad for personal care and OTC products, began with the creation of the core brand message: β€œThe next generation product application.”

Initial branding services to help the then start-up company acquire its first customers included: product naming, website design, sales literature and a strategic sales presentation.

Brand Development for Padtech - Delia Associates

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!