Flashback Friday – Lucent Technologies

February 2, 2018 12:00 pm

Brand Communications, Circa 1990’s

Brand communications tools for Lucent Technologies focused initially on reaffirming Lucent’s position as a global company with a high touch localized presence in the markets it served. Then later, Delia Associates delivered a series of sales tools introducing the company’s data network protection services.

Delia Associates B2B Brand Development

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!