Flashback Friday – Outsourcing Services Group
Brand Development Circa 2001
Brand Development for Outsourcing Services Group (OSG), a global provider of contract manufacturing and packaging services for a diverse range of consumer products, featured the brand message “Simplify.”
The OSG approach involved working with clients in a comprehensive fashion to simplify the complexity of their respective supply chains in the development, production, manufacturing and distribution of consumer products. Segments of the circle formed from the “O” in “OSG” were used as a visual signifier, and to annunciate the simplicity theme.
Brand execution involved a comprehensive website development and launch, trade advertising, media coverage, sales tools, and graphics that adorned various OSG facilities.