Flashback Friday – Outsourcing Services Group

Brand Development Circa 2001

Brand Development for Outsourcing Services Group (OSG), a global provider of contract manufacturing and packaging services for a diverse range of consumer products, featured the brand message “Simplify.”

The OSG approach involved working with clients in a comprehensive fashion to simplify the complexity of their respective supply chains in the development, production, manufacturing and distribution of consumer products. Segments of the circle formed from the “O” in “OSG” were used as a visual signifier, and to annunciate the simplicity theme.

Brand execution involved a comprehensive website development and launch, trade advertising, media coverage, sales tools, and graphics that adorned various OSG facilities.

About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!