Flashback Friday – Pickell Architecture
Brand Development, Circa 2004
At its core, Pickell Architecture knew how to seamlessly capture the spirit of historic properties with new, innovative restoration designs, resulting in projects that had an almost timeless quality to them. Working through our Brand Leadership Solution®, we established the brand statement: “A Sense of Time and Place.” Initial brand launch initiatives included a high-end portfolio brochure titled “Reinventing Yesterday”, and a regional awareness advertising campaign.
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