Flashback Friday – Werner & Pfleiderer

Brand Development, Circa 1970

An early Delia Associates client, Werner & Pfleiderer (W&P) was also one of the firm’s first great success stories. Delia Associates was hired to establish W&P’s (now Coperion) North American operations. Then a relatively small German-based plastic extrusion systems manufacturer, W&P aspired to enter the US market. They did so with the help of Delia Associates, and a comprehensive marketing approach that grew W&P’s US operations from three people into the dominant company in its sector. This is also a great example of the rapid success achievable when overseas companies wishing to expand their brand in North America entrust marketing services to a North American-based b2b firm.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!