Blog

Throwback Thursday – Advanced Polymer Compounding Co.

Brand Development circa 1995 This week’s Throwback Thursday features Advanced Polymer Compounding. The brand, a unique pilot facility for contract plastics compounding at the time, was given distinction through the debut ad, “The Uncommon Compounder.” Brand building efforts included trade advertising, public relations, sales materials and a “Welcome” brochure explaining the company’s values and culture…
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Brand-Ism #8 – Clarity vs. Creativity

In the contest between clarity and creativity, BOTH must win for effective B2B brand communications. You have seconds to make a great first impression. If it takes any longer for prospects to figure out what your product, service, or company is or how it provides direct benefit, you’ve lost them. We all enjoy great creative…
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Throwback Thursday – Roman Jewelers

A Brand Revitilization circa 2012. Delia Associates has been proud to work with Roman Jewelers, one of the region’s most respected jewelers. In 2012, the brand’s revitalization efforts included visual enhancements to the website, the development and deployment of a mobile site, and the production of an e-book that showcased the firm’s greatest attribute: its…
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Brand Matters – The Color Red and Branding

Brand Matters – The Color Red and Branding What does the color red say about a B2B or B2C Brand? More importantly, what does your brand color say about your brand? To see some great examples of brands (including our customers) using the color red to make a powerful impression, and to learn more about…
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