Industrial B2B Brand Redevelopment Charts New Course for Mack Boring & Parts Co.
Delia Associates recently brought the Mack Boring & Parts Co. brand into the 21st century through our proprietary process, The Brand Leadership Solution™. As the leader in power solutions for the marine and industrial markets for more than 90 years, dynamic shifts in the marketplace and competitive aggressiveness dictated a refresh and “repower” of the company’s messaging and digital presence.
The comprehensive brand leadership initiative involved internal interviews and customer interviews along with in-depth analysis, that resulted in new brand messaging, visual identity and supporting communications assets. With the process complete and the Mack brand re-energized, the company looks forward to embracing the next 90 years with the same pioneering spirit and industry dedication that it was built upon, and with an equally powerful brand position and identity. Here is a sample of the creative results that our Brand Leadership Solution generated.