Branding Expert Ed Delia Presents to Luxury Marketing Council
Ed Delia Presents to Luxury Marketing Council
Ed Delia recently joined a panel of expert speakers who presented on the subject of Luxury Branding at Davio’s in New York, NY, February 8.
Ed Delia addressed the Luxury Marketing Council on the subject of Luxury Branding. His talk explored the somewhat unconventional standards that luxury brands must consider and adhere to. He reflected on how remarkable experiences are the driver to luxury brand growth today, and concluded with an exploration of four key trends that are shaping the luxury brand market in the years ahead. These included the rise of the HENRY demographic, digital infusion in the brand experience, affluence in emerging global markets, and the social consciousness that luxury brands must adopt to remain relevant. While geared to the Luxury Market, takeaways were applicable to brands that service, supply, or interface with luxury brands as well.
About Ed Delia
Ed Delia became President of Whitehouse, NJ-based Delia Associates in 1998, assuming full control of the company founded by his father in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global corporations to regional organizations.
The firm has helped many businesses grow and expand their sales opportunities through the development and implementation of highly successful branding campaigns, using a distinctive combination of digital and traditional media. Delia Associates is known for its creativity and ingenuity, receiving numerous professional awards and industry commendations.
Ed Delia launched a proprietary brand development system, exclusively for SMB brands. The system takes clients through a detailed process that results in the development of a unique brand identity platform. This innovative and self-contained system – called The Brand Leadership Solution™ – was first introduced in September 2003. To date, it has been used to launch, introduce or revitalize more than 200 brands.
Ed earned his BA in English from Dickinson College in Carlisle, Pennsylvania. He holds a Professional Certified Marketer (PCM) designation from the American Marketing Association (AMA). Ed is a member of the Agency Management Institute, and Vistage International, where he is also a frequent speaker on the topics of brand building and digital brand engagement. Other organization participation includes: Dale Carnegie, Strategic Coach, Entrepreneurs’ Organization, and The Brand Forum.
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