B2B Marketing to Millennials
Rich Palatini, Director of Brand and Creative for Delia Associates, recently presented on the topic of B2B Marketing to Millennials.
Rich addressed the Luxury Marketing Council on the specific characteristics of millennial decision-makers in the b2b marketplace. His talk explored the expectations and thought process that millennials engage in before making a buying decision, either for themselves or at the corporate level. Rich pinpointed not only what attracts these savvy buyers, but the must-haves for any b2b marketing plan intended for this important segment. You’ll be surprised at how influential the Millennial Generation is in today’s business world, and also how your b2b marketing efforts for this group will help you succeed with your other customer segments.
Download the Visual Presentation Here:
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