B2B Marketing to Millennials

Rich Palatini, Director of Brand and Creative for Delia Associates, recently presented on the topic of B2B Marketing to Millennials.

Rich addressed the Luxury Marketing Council on the specific characteristics of millennial decision-makers in the b2b marketplace. His talk explored the expectations and thought process that millennials engage in before making a buying decision, either for themselves or at the corporate level. Rich pinpointed not only what attracts these savvy buyers, but the must-haves for any b2b marketing plan intended for this important segment. You’ll be surprised at how influential the Millennial Generation is in today’s business world, and also how your b2b marketing efforts for this group will help you succeed with your other customer segments.

Download the Visual Presentation Here:

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!