Why Web Design Matters

May 21, 2012 7:00 am

Why a Good Web Design Is Important for Your Brand

The bottom line for your website is ROI. You want to make sure you have a site that helps you to generate revenue. So, as long as you have a site that’s functional, it’s not very important how it looks, right?

That way of thinking will cost you in more ways than one. If your web design is sub-par, it can actually your business. Here are some things that you need to think through regarding your website and why design is important:

  • Just because your web design is functional, doesn’t mean that people will use it. People’s expectations of the web have grown high. There are some amazing web sites out there. This doesn’t mean that your website has to be a multi-million dollar masterpiece, but it does need to be a quality website. If it’s not up to current quality expectations, even if it works, users will abandon the site, leaving you with nothing. Don’t let your site under-perform due to poor design.
  • If your design is good, it will attract people…and keep them engaged. People love to see a good, intuitive web design. In fact, something that is visually appealing and engaging, not merely “neutral,” will help potential customers stay on the site longer and may even attract more visitors through word of mouth. When you give these visitors a good experience with your site, you also give them a good experience with your brand. That can be the deciding factor in a purchase. Some people who come by wanting to see a cool site, and then leave without further action. However, if you’re able to convert even a small amount of those extra eyes, what you pay for a good design can easily pay for itself.  That is on top of the money you make with repeat customers, and customers you kept on the site because your design was good and intuitive.
  • Web design matters for SEO. Google is using a human element when ranking websites. Though they are claiming it is not directly affecting their algorithm, you can bet that a user experience is being factored in to how a site does on the search engine result pages. Even if the effect is indirect, your web site’s ranking on Google is affected by how humans view the site. So, if the site provides a poor user experience, that will hurt. If it is a good experience, that is going to help. Google has also repeatedly expressed that web sites should be designed with the user in mind, not Google. A web design that is attractive, functional, and easy to use is a major example of how that can be done. Providing a low quality website isn’t going to do you any favors. It may even get confused with spam. Put together a good design that has potential to generate extra traffic through SEO – extra traffic that can turn into leads.

The bottom line is that if you want your web design to produce results, you have to create something of quality. It may cost a little more on the front end, but it will pay off in time. Our NJ Web Design team excels in making sites that stand out, drive traffic, and generate ROI. Give us a call when you’re ready to take your website to the next level.

If you’re thinking about redesigning your site, we highly recommend that you check out 5 essentials when choosing a web design company.

About The Author

Delia Team
We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!