From Commodity to Customers’ Choice
FOR DOWNLOAD: The Annual Summer Meeting for the Rennaisance Executive Forum. This PDF Includes:
- Actionable information on identifying the key buying habits of b2b customers and aligning their messaging with the psychological drivers of purchasing intent
- A Five-point plan to develop a distinct brand position that results in the creation of brand preference for business prospects.
- In-depth examination of maximizing social media for b2b success and overview of the growing market influence of Millennials.