The ROI of Competing in a Triathlon

June 9, 2017 3:09 pm Matt running race

This past weekend (June 4th), our Director of Program Management Matthew Taylor completed his first Olympic Triathlon. The “Escape The Cape” triathlon was put on by Delmo Sports (, a company that runs a variety of multi-sport events.

Here is what Matt has to say about it:

“First and foremost, this was probably the most physically demanding thing I have ever done. It put a real perspective on the importance of preparation – from daily training regimens to proper nutrition, every piece of the puzzle plays a part. My goal was to finish the event with a maximum time of 3 hours and 30 minutes. I finished in 2 hours and 53 minutes, and the feeling of achieving that goal was incredible. It’s in my nature to reflect on the meaning and connections of things like this to other aspects of life. It reinforced valuable lessons when it comes to both personal and professional life:

1) Preparation is a big piece of the puzzle for success whether it be a family birthday party, developing a marketing campaign or preparing to display at a tradeshow. You need to know the details, set your goals, identify your outcomes and measures of success. Like a triathlon, there are several elements that work together to achieve success. If I only completed two of the three pieces, I would not have achieved my goal. Marketing is fundamentally the same, if all of your efforts are funneled into one piece, the opportunity of achieving the goal has a high likelihood of being missed.

2) Never give up. There were times when my knees were screaming at me, telling me this wasn’t going to happen. There were brief moments when I wondered whether my body could handle it. No matter how difficult a situation is, or how daunting the goal may be, just keep moving forward. When that goal is achieved, there is no better feeling in the world.”

Matt Taylor
[email protected]

Photo Courtesy of Delmo Sports and XRCEL

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About The Author

Matthew works with our creative and technology teams to strategize, optimize, and deliver projects for our broad spectrum of clients. On a day-to-day basis, he leads company operations, client project delivery, and technical requirements as the Managing Director. He has over 10 years of detailed project management experience and has attained certifications as a Project Management Professional (PMP) and Certified Scrum Master (CSM).

Matthew is passionate about marketing and the psychology behind what makes a marketing strategy successful. In 2018, Matthew was honored with the prestigious “Forty Under 40” Award from NJBiz for Marketing.