How To Write SEO Friendly Blog Posts

August 9, 2012 8:21 am

Writing SEO Friendly Blog Posts

For your blog posts to be found and read, it’s important to provide value for the reader. Writing with a style that caters to human readers should be of the utmost importance for all copy writers. Writing great content and providing value for the reader is a principle to live by in the marketing industry. Without shareable content, your business will go nowhere.

Most people reading your blog posts are finding them through referrals from other sites or directly via the search engines. Your company’s blog is an opportunity to display your wealth of in-depth knowledge of your business and industry. It’s a golden opportunity to showcase and validate the assertion that you are an industry leader. Sharing information that is of importance to prospective customers can lead to successful ventures in the future.

Before you write the post, think about the target audience for your post and what type of individual would be searching for this type of information. This knowledge will help you conceptualize a post that is targeted at the right people and will help you drive the traffic to your blog, and ultimately to your site, that you desire.

SEO bloggers must be prepared to enrich their copy with a high volume of keyword-centric language. Make sure you have developed a comprehensive list of keywords that accurately depict the core competencies of your business. Include these in the title of your post and throughout the body of the text. You’re missing an opportunity to maximize your potential to obtain exposure if you fail to enrich the copy with keywords that can help your business be found.

Unnaturally populating the copy with keywords will not only turn off readers, but will also be a red flag to Google. However, Google typically gives significant weight to the keywords listed in the title of the blog post. The title is the most vital aspect of your blog post and one that could go a long way in helping your content be found. The words that appear earliest in the posts are also words that will be given greater value.

Don’t try to capture every keyword at once. It takes a well structured plan to obtain high rankings for one major keyword; it will take even more of an effort for two. Resist the urge to integrate two different ideas in one post. You’re better off writing separate posts for each because it is a more effective strategy.

You should always cross link important search terms to earlier blog posts because Google will recognize this tactic and reward you for helping the reader find the best material. A keyword that is bolded or linked will carry significantly more weight and will go a long way in helping you achieve that coveted ranking. There will also be more authority given to a blog post that has been linked. The accumulation of links on your blog will help your cause, and more valuable links from trusted sites will give your blog a substantial boost in exposure.

Make sure you include tags to your blog to better help the search engines read the important, pertinent information and assign you a ranking based on these factors. These tags will optimize your blog so that people can find you.

Also, remember to write a 160-character description that succinctly encapsulates what you intend to convey throughout your post, while remaining cognizant of the primary keywords you wish to target. Doing so will entice readers to click. Write the blog posts in ways that are conducive to a full read. Don’t write long, drawn posts because people will skim through these articles. Strike the right balance of primary and secondary keywords and remember to utilize them in the introductory paragraph and closing paragraph.

Contact the NJ SEO company, Delia Associates, for help with your blog program.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!