SURVIVING and THRIVING: Cutco® and The Forever Guarantee
Cutco is North America’s largest manufacturer of kitchen cutlery, with product lines that includes kitchen knives and utensils, shears, sporting knives, and even flatware and cookware. As the company approaches its 70th anniversary, it’s an appropriate time in their history to report on the things that enable this successful brand in a heavily competitive space to not only survive, but also to grow and prosper.
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Delia Associates celebrates brands that have stood the test of time with our series, “SURVIVING and THRIVING.” If your brand has a story to share about how it continues to prosper despite the waves of economic changes across the decades, we’d like to hear from you.
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