SURVIVING and THRIVING: Cutco® and The Forever Guarantee

April 27, 2017 4:45 pm Cutco Flyer

Cutco is North America’s largest manufacturer of kitchen cutlery, with product lines that includes kitchen knives and utensils, shears, sporting knives, and even flatware and cookware. As the company approaches its 70th anniversary, it’s an appropriate time in their history to report on the things that enable this successful brand in a heavily competitive space to not only survive, but also to grow and prosper.

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Delia Associates celebrates brands that have stood the test of time with our series, “SURVIVING and THRIVING.” If your brand has a story to share about how it continues to prosper despite the waves of economic changes across the decades, we’d like to hear from you.


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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!