Taking your brand from commodity to customers’ choice – Chapter 1

May 24, 2018 3:14 pm Taking your brand from commodity to customers' choice - Chapter 1

Is your company a memorable and powerful brand, or is it just a set of products or services for people to buy and forget?

Our Creative Director and resident Branding Expert Rich Palatini presented “Taking Your Brand From Commodity To Customers’ Choice” for the members of the NJ/Philadelphia area Renaissance Executive Forums. We are releasing the presentation as a series of valuable & visual chapters that will guide you and help you understand what you can do with your brand.


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About The Author

Rich is an accomplished and experienced strategist, planner and creative thinker, Rich has been connecting brands and customers for more than two decades. As a Brand Strategist, he’s been instrumental in launching and positioning new brands, re-positioning existing ones, opening new market opportunities and developing strategic branding initiatives that have driven growth and bottom line success for consumer, retail, and business-to-business clients alike.