Throwback Thursday – Advanced Polymer Compounding Co.
Brand Development circa 1995
This week’s Throwback Thursday features Advanced Polymer Compounding. The brand, a unique pilot facility for contract plastics compounding at the time, was given distinction through the debut ad, “The Uncommon Compounder.” Brand building efforts included trade advertising, public relations, sales materials and a “Welcome” brochure explaining the company’s values and culture to new personnel.
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