Throwback Thursday – University Mortgage

May 11, 2017 10:30 am

Brand Revitalization for University Mortgage, Circa 2009

University Mortgage, a NJ-based residential mortgage firm, wanted to distinguish itself in a highly competitive market place. Through our Brand Leadership Solution™, we uncovered the firm’s uncommon approach to effectively work with first-time home buyers.

Leveraging the name, we positioned University Mortgage as the industry “educator” for couples, families and individuals making their first home purchase. The brand statement of choice: “A Higher Degree of Service.” Initial brand launch initiatives included a revitalized logo mark, new website, positioning brochure and personnel profiles. We also developed their method map to depict their unique approach, appropriately naming it “Mortgage Cum Laude,” in alignment with the industry educator positioning.

Branding by Delia Associates

Print Advertising by Delia Associates

Brand Development by Delia Associates

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!