Tight Lines Advisors Brand Launch Case Study
Tight Lines Advisors: A New Brand & Next Chapter
for an Accomplished Global CEO
Here’s how it Happened…
THE RIGHT BRAND IS MATCHED TO THE SPARK OF AN IDEA TO MAKE IT FLOURISH
The former Precision Valve CEO and founder of Tight Lines Advisors knew he was on to something when he first implemented what would later become The Performance Accelerator™. When certain processes and principles were applied to manufacturing operations, good things started to happen. To launch this new firm, which is dedicated to using his unique model to help US manufacturing companies creating lasting and true value for all stakeholders he needed his brand to be powerful, distinctive and meaningful.
THE BRAND LEADERSHIP SOLUTION™
A thorough analysis of the firm’s unique approach was conducted to align it with the specific needs of its target manufacturing audiences. From these findings, we developed a set of clear visual and messaging assets for Tight Lines Advisors, separating it from the broad range of competing consulting practices.
DISCOVER: THE TIGHT LINES BRAND INSIGHT
While many firms will immediately look to effect drastic cuts to achieve immediate bottom line results, Tight Lines innovative approach attacks the mid-line or gross margin. In doing so, true efficiencies are uncovered, a healthier and more efficiently aligned culture is formed, and long-term value is established. Through its unique process, manufacturing organizations can achieve an average Cost of Goods Sold reduction of 8-12%.
DEFINE: THE TIGHT LINES MARK AND MESSAGE
THE MARK:
The selected logo mark represents a “nod” to the founder’s affinity for all things nautical. The expression “tight lines” represents a prelude to success in fishing, sailing and several other waterside activities; the same attribution applies to running an effective and efficient manufacturing operation.
THE DESCRIPTOR: Manufacturing Performance Consultants was used to clarify the firm’s defined niche, while differentiating from a crowded field of consultants and consulting firms.
THE BRAND STATEMENT:
“Value from the inside out.” represents the Tight Lines unique process of working from within. The firm looks for untapped resources and opportunities within an organization to create a stronger foundation, greater buy-in companywide. Through its approach, opportunities to drive true long-term corporate value become readily apparent.
DEPLOY: THE DAWN OF A NEW BRAND
Initial brand deployment initiatives included:
- A new professional Corporate Identity System.
- A one-page leadership profile with a visual depiction of the Performance Advisor process, with other nautical references in the visual elements.
- A new Responsive Website
- A Content Outreach Program announcing the new brand.
RESULTS
Immediate positive feedback since launch and the Tight Lines branded material has already been the source of several initial prospect meetings:
The highly successful brand launch for Tight Line Advisors was driven by Delia Associate’s unique Brand Leadership Solution™. This proven brand development system captures the essence of each organization and conveys their unique brand message through creative deliverables that target customers seeking their exact products and services.
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