Trade Show Marketing

We provide strategic trade show marketing, communications, trade show booth design & brochure/flyer design services for our B2B clients around the world.

Before any strategy, it is an idea. An idea that eventually transforms into a plan following steps to achieve that outcome. We will help you strategize the overall structure of your trade show to align your booth design and other materials that you will have with you with your message and theme. Don’t have a strategy or theme yet? That’s why we’re here, to help you determine the most effective strategy for maximizing your return on investment.

We provide professional trade show marketing services featured below plus a whole lot more. Are you looking for something more custom or have a unique idea for your show? Get in touch with us today and let’s talk about it.

Trade Show Booth Design

Trade Show Booth Design

Our mission is to design a booth that is clearly thought-out and entices a person to explore your brand. As part of the strategy, booth designs should express who you are and what you do. Our expertise in brand design and messaging maximizes the potential you already have in achieving trade show ROI.

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Before, During & After Social Media Campaigns

Before, During & After Social Media Campaigns

Being present on social media during the event is like being present at the trade show; you’re continuously finding ways to spark conversation and engagement in-person or online. We’ll take care of your online presence; you take care of the real-time conversations with people face-to-face.

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Marketing & Outreach Communications

Marketing & Outreach Communications

Sometimes brands pick and choose to unveil the beautified stages of their booth. What if you revealed the less appealing, raw moments of your exhibit? Behind-the-scenes moments reveals the transparency behind a brand. Promote your trade show presence in the before, during and after parts of the show. Be real with the developmental process.

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Pre-Show Press Releases, Blogs & Other PR

Pre-Show Press Releases, Blogs & Other PR

Use the power of media coverage to reach out to a wide audience about your trade show presence. Press releases accentuate the exciting aspects of your brand’s display and the purpose of you being at the next event. Cover your upcoming event with impactful messaging and an invitation to visit your booth.

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Project Management & Show Coordination

Project Management & Show Coordination

Your trade show booth is the overall goal. But what about the little details that go into designing your exhibit? Professionals like us will help you reach your trade show goals with clear and flexible timelines. Having a project manager gives you the support you need in order to achieve success before, during and after the event.

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Impactful Strategy & Messaging Development

Impactful Strategy & Messaging Development

How will your brand message be portrayed to those visiting your booth? Be the solution to their problem and express your message in a way that is not salesy, but impactful and valuable to them.

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How well are you using your marketing tools, social media channels and content to promote your company before, during and after trade shows?

Don’t lose the focus of your audience by going all in without a trade show marketing strategy. Plan your who, what, where and when so you can attract and engage with the right people at your booth. Trade show marketing is a powerful way to build brand awareness and set the stage for your upcoming event.

If you want to get a return on your show investment, you will need to plan well. Define who will be attending the event and how you will attract them to your booth, keeping in mind your value to them. How will you communicate your brand’s key attributes (verbally, visually, emotionally) in ways that will be appealing and memorable to attendees?

Remember, people attend trade shows to learn about new products and services that can alleviate or solve something that either is now, or could be, an issue in their b2b environment. So, educate them on your brand in an enticing way and you will be surprised how they respond.
 

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Our approach to brand development helps you achieve leadership positioning:

Discover Icon
DISCOVER
Gain insight with a 360 assessment of your brand: internal, external, and competitive landscape.
Define Icon
DEFINE
Establish clarity using the four brand cornerstones: personality, DNA, value, and client connection.
Differentiate Icon
DIFFERENTIATE
Build Preference with the creation of distinct messaging, visual assets, and uniformity across all touchpoints.
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DEPLOY
Create Engagement with foundational assets, planning and support to generate 2x growth.