Video – Today’s CEO Must Be A Brand Ambassador
There was a time when certain CEOs, especially in B2B organizations, by virtue of personality and skill set, preferred to play a backstage role in their organization.
Yet this is becoming increasingly difficult today, as we live in an age of increasing transparency and accountability.
In a new Brand Matters video, Ed Delia, President of Delia Associates, details the critical connection between a brand’s persona and its CEO, and why every CEO has the utmost responsibility to be a positive and impactful brand ambassador.
Watch the video here:
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