Video – Today’s CEO Must Be A Brand Ambassador

July 20, 2017 6:15 pm

There was a time when certain CEOs, especially in B2B organizations, by virtue of personality and skill set, preferred to play a backstage role in their organization.

Yet this is becoming increasingly difficult today, as we live in an age of increasing transparency and accountability. 

In a new Brand Matters video, Ed Delia, President of Delia Associates, details the critical connection between a brand’s persona and its CEO, and why every CEO has the utmost responsibility to be a positive and impactful brand ambassador.

Watch the video here:

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!