Brand Leadership Solution™

Delia Associates’ Brand Leadership Solution™ is a proven and proprietary systematic approach to building unique and distinctive brands that get you to your next. We level the playing field so that companies of all sizes can compete in the global marketplace. We’ve successfully branded hundreds of companies under our unique Brand Leadership Solution™. Part science, part art, the Brand Leadership Solution™ is an agile four-phase process that delivers tangible, actionable brand insights and intelligence in a matter of weeks, not months. The four phases that comprise this powerful platform are:


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discover

During the Discovery phase of the Brand Leadership Solution™ our brand strategists work with your company’s team to gather information and uncover the insights that define your unique brand. Brand Discovery develops an internal and external expression of your unique brand. It begins with an internal Discovery Session, and focuses on one, simple fact: true and authentic brands must be born from within. Achieving brand leadership requires a keen understanding of exactly who your ideal customers are, how they uniquely benefit from your brand, and how you separate yourself from all others in the marketplace.

We utilize a series of discovery methods to uncover the answers, and ensure your brand is built on a strong foundation:

  • Discovery Session
  • Customer Surveys
  • Ideal Customer Profile
  • Competitive Analysis
  • Competitor Brand Scorecard
  • Assumptions and Misconceptions
  • Key Insights and Behavior Trends
  • Success Metrics

With a clear understanding of “who” your brand is, how it functions, your target audiences and the competition, we then craft the words, images and brand elements that amplify your distinct value and elevate you above the competition.

define

The Define phase of the Brand Leadership Solution™ includes the analytical components of brand development and a series of instruments to carefully evaluate and articulate the important distinctive and compelling attributes of your brand.

Instruments in the Define phase include:

  • Brand Personality
  • Brand DNA
  • Brand Value Proposition
  • Three “Words to Own”
  • Brand-Customer Connection
  • Brand Vocabulary Tree
  • Prosperous Competitive Space

Analysis conducted in the Define phase establishes a foundation for “intelligent creativity.” From color scheme, to typography, visual brand identifiers, and user interface, all attributes of your brand are developed with a clear purpose and intent that come directly from our analysis.

differentiate

The Differentiation phase of the Brand Leadership Solution™ involves the creation of verbal and visual assets that establish and enhance the look and style of your brand in terms of graphic identity, interface, tonality, ‘voice’ and key messaging.

Components include:

  • Brand Statement
  • Brand Messaging
  • Brand Logo Mark
  • Graphic Standards/Identity
  • Visual Vocabulary/Imagery
  • Creative Concepts

In this phase, your new or revitalized brand takes its form and shape.

deploy

The Deploy phase of The Brand Leadership Solutions™ involves planning and developing the foundational brand assets required to proceed to launch, along with additional ongoing brand marketing support services. As partners, we work to engage and encourage customer interaction and forge future brand loyalty.

Brand Foundation & Planning:

  • One-Page Leadership Profile
  • The 10x Presentation
  • Keyword Strategy
  • Web Engagement Strategy
  • Social Media Strategy
  • Content Strategy & Calendar
  • Tactical Launch Plan

Brand Launch & Ongoing Support:

  • Website Development
  • Content Marketing
  • Search and Social Marketing
  • Public Relations
  • Advertising
  • Digital and Interactive
  • Video and Image Development
  • Event Marketing
  • Sales Tools