Team

Ed Delia, PCM*, PRESIDENT

Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global to regional organizations.

The firm has helped many businesses to grow and expand their sales opportunities through the development and implementation of highly successful brand-based programs. Known for its business-centric creativity, Delia Associates has received numerous professional awards and industry commendations.

Under Ed’s direction, Delia Associates developed and launched a proprietary brand development system designed to take customers through a detailed process that results in the development of a unique brand identity platform. This innovative and self-contained system, called The Brand Leadership Solution™, was first introduced in September 2003. To date, it has been successfully used to launch, introduce, or revitalize more than 200 brands.

Ed earned the distinction of being named one of NJBIZ’s “Forty Under 40,” which recognizes up-and-coming business leaders in New Jersey. He is a past recipient of Somerset County’s Outstanding Business Person of the Year. Ed was also recognized with two Chapter Achievement Awards while serving on the board of the Entrepreneurs’ Organization NJ Chapter.

Ed is one of only 250 professionals nationwide to be designated a Professional Certified Marketer (PCM) by the American Marketing Association. He has been a Vistage Expert Speaker since 2007, and a Vistage member since 2011. Throughout the year, Ed presents to numerous business organizations and associations on the subjects of brand development and digital branding.

Past/Present Board and Association Participation Includes:

  • Vistage International
  • Agency Management Institute (AMI)
  • American Marketing Association (AMA)
  • Entrepreneurs’ Organization (EO)
  • YMCA of Hunterdon County
  • Somerset Business Partnership
  • Hunterdon County Polytech Academy
  • Hunterdon Young Professionals and Executives
  • Hunterdon Economic Partnership
  • Somerset Business Education Partnership
  • Center for Great Expectations
  • Autism NJ
  • Mothers of Military Support
  • NJ Packaging Executives Club

Ed attended North Hunterdon Regional High School and later graduated from The Lawrenceville School in Lawrenceville, NJ. He earned his B.A. in English from Dickinson College in Carlisle, PA. Ed enjoys snowboarding in the winter and baseball and fishing in the warmer months. He resides in Clinton, NJ with his wife Lori, their twins, and a fun-loving Bichon named Jeter.

*Professional Certified Marketer by the American Marketing Association


Lori Schiraldi Delia, Esq., VICE PRESIDENT and GENERAL COUNSEL

Lori is the organizational “heart and soul” of Delia Associates, managing key operations, human resources and client relations while also serving as a consultant on legal issues. Prior to joining the organization, Lori spent over ten years as a litigator in the employment law departments of two prominent New Jersey law firms, Wolff and Samson (now Chiesa Shahinian & Giantomasi) and then Collier, Jacob and Mills (now Fisher and Phillips).

She received her B.A. in English, cum laude, from Georgetown University in 1990 and her J.D., cum laude, from Georgetown University Law Center in 1995. Lori is admitted to practice law in New Jersey and the District of Columbia.


Rich Palatini, DIRECTOR, BRAND STRATEGY and CREATIVE

Rich is an accomplished and experienced strategist, planner and creative thinker, who has been connecting brands and customers for more than two decades. As Brand Strategist, he’s been instrumental in launching and positioning new brands, and re-positioning existing ones. He’s developed new market opportunities and strategic branding initiatives that have driven growth and bottom line success for consumer, retail, and business-to-business clients.

As Creative Director, Rich has consistently and effectively utilized his leadership skills to spearhead online and offline marketing efforts for clients on a global, national and regional basis. His creative passion and problem-solving attitude has resulted in prosperity for businesses and companies in virtually every industry.

Rich also serves as Delia Associates’ video producer/director. From script through final cut, Rich guides and manages the entire scope of the video production process.

Rich is an adjunct faculty member in the Robert Busch School of Design at Kean University, Union, New Jersey. In 2007, he was the honored recipient of the President’s Award for Excellence in Teaching.


Matthew Taylor, PMP, CSM, DIRECTOR OF PROGRAM MANAGEMENT

Matthew works with our creative and technology teams to strategize, optimize, and deliver projects for our broad spectrum of clients.

Matthew leads client project delivery and technical requirements as the Director of Program Management. He has 10 years of detailed project management experience, and has attained certifications as a Project Management Professional and Scrum Master.

Prior to joining Delia Associates, Matthew played an integral role in building a digital/interactive department for a pharma agency, which became a sought after fixture in every client offering throughout the company.

Matthew has a passion for vintage cars, and is a board member of the Califon Classic Car Show. He also donates his time as Marketing Director for the David D. Hammar Foundation, an organization that promotes bicycle safety for children.


Robert Cotter, DIGITAL MARKETING SPECIALIST

Robert handles the Search Engine Optimization (SEO), Paid Search (PPC), Social Media Outreach, & Email Management programs at Delia Associates. From Fortune 100 Pharma to emerging start-ups, he leverages more than a decade of experience understanding the complexities of the Google and other search engines to position clients’ digital assets for maximum exposure.

Robert is a Google Certified Adwords expert who develops and manages PPC programs that drive traffic across a range of platforms in an increasingly mobile world.


Cory Pierson, WEB DEVELOPER

Cory is the lead developer for Delia Associates’ client websites. Cory has agency experience and is a well rounded developer with a keen eye for design. He builds websites with an easy-to-use content management approach allowing for a seamless and efficient transition of site management to the client.

Cory earned his B.F.A. degree in computer graphics from top design school, Pratt Institute. He enjoys working in the industry and has a passion for creating and discovering new and effective digital experiences.


Eugene Shutov, SENIOR GRAPHIC DESIGNER

Eugene provides strategic and tactical design services for our clients, including everything from traditional brochures and trade show materials, to full user experience architecture and website design.

With more than a decade of experience, he has served a diverse range of B2B and consumer accounts, from regional companies to leading global brands. Before joining Delia Associates, Eugene worked as a Senior Graphic Designer at a number of agencies where he created assets for a wide range of market sectors, including consumer products, retail, technology and pharmaceutical.

Originally from Russia, Eugene holds a Multi-Media Degree and is constantly enhancing his talents through ongoing education in UX Architecture & Design. As our resident professional photographer and video editor, he regularly performs “behind the lens” for many client assignments.


Vojtech Fabian, SENIOR GRAPHIC DESIGNER

Vojtech has an impressive career spanning more than two decades, working on a diverse range of business-to-business and consumer accounts, ranging from regional companies to leading global brands. Prior to moving to New Jersey and joining Delia Associates, Vojtech served as Senior Graphic Designer at Las Vegas-based RDG Advertising, where he worked on a broad range of marketing projects, including clients in the hospitality industry.

Originally from the Slovak Republic, Vojtech served as Senior Art Director for Ogilvy Group CZ, and previously as an Art Director at BBDO Slovakia. Vojtech holds a Masters Degree in Industrial and Product Design from the Technical University Kosice.


Ilena Della Ventura, ADMINISTRATIVE and LOGISTICS

Ilena is the “detail” person, keeping everything organized and coordinated. Her considerable skills and abilities are the result of more than a decade’s experience in both customer service and as a Human Resources Assistant.

When it comes to keeping things running smoothly, Ilena’s a genius, making sure the office is operating at peak efficiency, scheduling meetings and ensuring that Ed is always in the right place, at the right time…and on the right day.


Susan McGowan, CPA, CONTROLLER

Susan is a Certified Public Accountant in the State of New Jersey and manages all financial aspects for the firm.

Originally from Ohio, Susan received her B.A. in accounting from Marietta College.