Murphy Capital Management

Solid, steady, straightforward

In more than three decades of assisting investors, Murphy Capital Management, Inc. has successfully maintained its vision of providing a highly personalized and focused approach to money management for high new worth individuals.

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Moving beyond the status quo

When we began working with Murphy Capital it became clear that their brand was in good shape. However, for a company that’s among a short list of highly respected advisory firms, “good” just wasn’t good enough, so we went to work with to our Brand Leadership Solution™ to add greater meaning and strength to an already solid brand.

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Enabling the bigger picture

Insight into the personal attention and detail afforded each client proved to be Murphy Capital’s brand differentiator. Not only are programs tailored to specific financial goals; each individual’s life goals “beyond the charts and numbers” are considered. This one-to-one focus was central to the development of its new positioning; one that celebrates the attainment of each client’s personal objectives.

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Harmonizing aspirations and assets

At the center of the modernized brand was the line, “To a richer life.”

It appropriately celebrates the spirit of growth, vision and optimism that enriches the relationship between Murphy Capital and its clients. Along with a refreshed logo, a new website was developed along with marketing tools that included print brochures and inserts. Putting it in financial terms, Murphy Capital now enjoys a well-performing portfolio of brand assets.

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